The Internet is changing and new SEO and website promotion techniques arise all the time. Social networking and blog marketing are increasingly used in the Internet marketing field. We could expect that the role of web directories will decrease, but thanks to the importance of directories in multiple online spheres, there is still strong Web Directory presence on the Internet. There are different types of web directories: niche directories, article directories, blog directories, directories of directories, business directories and so on.
The benefits of directory submission are not only traffic generation and directory link building. The search engines list results by keyword relevance, but also consider many other factors. In the human edited directories websites are categorized by themes and content relevance. The websites in each category are often ordered by directory editor, according to their quality and importance. If your website is placed on a first category page, on top position, this is considered favorably by the search engine algorithm.
You could expect bigger benefits for your website if you submit it to a top web directory. The top web directory could be free or paid, established directory, with high PR, stable traffic and aged domain name, frequently spidered by search engines.
There are SEO web services that provide lists of the top web directories. The top directories are rated by inbound link quality, which is based on criteria like: directory age, PR, Alexa traffic rank, number of inbound links from DMOZ, Yahoo! Directory, EDU and GOV sites. While most of the top directories are paid directories, there are top directories which are free to submit, like DMOZ Directory.
If the website is new, on a tight marketing budget, it is good strategy to be submitted to many free directories in order to be included in the search engine indexes fast. The webmaster's strategy then should be to submit his website to more top web directories, in order to receive higher Page Rank and increased web traffic.
Submitting to the top web directories will greatly increase your web presence. Combined with other popular website promotion methods, it could become a part of your successful internet marketing strategy.
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